The Beauty Measurer – by Max Factor – 1936

 The machine that measures beauty –

The-Beauty-Measurer---by-Max-Factor---1933

Wonders never cease – the latest is a machine which catalogs those good looks of Eve ( as well as bad ).

Reducing 1930s beauty to a decimal point – a new machine invented by Max Factor – Hollywood’s make-up genius, turns the face of your favorite actress – into an intricate column of figures.

1930s beauty measurer

The lady in this demonstration is none other than Dorothy Wilson – movie star, who is found to be 99.64382% perfect. It looks as if measuring beauty could be as hard as making out your income tax report.

The-Beauty-Measurer---by-Max-Factor---1933-6
So from now on it will take an expert book keeper to pick out a beauty contest prize winner!

PURCHASE VINTAGE STYLE MAKEUP

BESAME COSMETICS

Pathe Film Archive.

Read all about the History of Makeup