Make-up goes all chalk white –
Life Magazine report from 1959 –
Amid the rainbow of bright colors produced by the cosmetic industry at the tail of the 1950s, the newest sensation in this year of 1959 is the chalk white look – white lipstick, white eyeshadow!
Both are meant to be worn along with conventional colors, as shown by the above picture.
1.The face on the left is made up in a usual way.
2.The face on the right shows where to place the white for proper blending with color.
3.The final blend of white and color is shown in the middle.
White lipstick – an Italian idea, has been growing in popularity with American high fashion women for the past year or two. Now available in quantity from many cosmetic producers such as Revlon and Max Factor , it is out -selling all other lipstick shades this year. It has provided a pale but dramatic change.
White eye-shadow makes eyes look larger, and the lipstick makes the wearer look at all times as though she had just licked her lips !
Could this pale new look define the coming 1960s makeup look?
That’s all !
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