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The glamorous era of the 1940s brought makeup to a new level of femininity. Despite war rationing, women round the developed world began applying makeup from their teen years. Only twenty years earlier this would have been unthinkable. Learn the genuine 1940s makeup looks as read by women in the 1940s, with our beautiful 1940s Makeup Guides, available for instant download.
1940s Makeup Foundation.
Foundations were a heavy affair, generally darker than the natural skin tone. Today, to achieve that 1940s look, just use your own foundation to get the base.Then apply loose powder in a thin arch from the top of your cheekbone up toward the temples. The idea is to get a true triangle effect!
1940s Eye Makeup style.
Eye makeup looks of the 1940s was that of well shaped ( though less plucked than 1930s ) eyebrows. Make a clear defined arch on the edge of the brow with your pencil. Eye-shadow techniques for the early 1940s concentrated on the sockets and left the brows largely untouched. The 1940s film noir eye look heralded the winged look and cat eye-liner style.
Lashings of black mascara to finish off.
1940s Lipstick colors.
Lipstick colors include light reds, fuchsia, pink reds and orange reds ! Finally nail varnish to match your cloths. A popular varnish was a navy blue, but reds, greens etc all go nicely.
Leave the cuticle and the very tip of the nail.
1940s Christmas Makeup advice in Wartime London.
The following advice was given in a London fashion magazine to women for Christmas 1940, a nation under siege from Nazi Germany !
” What is a Christmas party face in 1940s London? Wear a stay put foundation, preferably tinted, a rosy red rouge and matching lipstick. Amber lights of theaters and restaurants reduce vermilion colored lips to a ghastly pallor. Try holly red, to stay in tune with the Christmas spirit – and it’s a real dazzler this season. Put plenty of emphasis on the eyes, a spot of sparkly eye-shadow that you’ve no doubt being hoarding this past year for the right occasion, a hair line of mascara under the lower lashes, lashes which you’ve conditioned with lash cream “.
For a complete history of 1940s make-up and beauty, the key looks and loads of image galleries – visit our sister channel Glamourdaze.
Gallery of 1940s Makeup Looks.
For in depth posts on 1940s makeup from eyes, lips to nails –
Visit our sister channel – Glamour Daze.
Below are links to our top posts – some drawn from our vintage makeup guides on sale here for instant download.
1940’s Make-up – The Lipstick Decade
1940s Fashion – Eye Make-up Look
1940s Makeup and Beauty Guide
1940’s Make-up Tricks – Ladies Home Journal 1944
1940s Beauty Secrets – Hair and Face contouring
1940s Vintage Make-up Guides – Introduction
1940’s Makeup guide – Lovely Lips masterclass
Correct way to apply 1940s makeup
1940s Beauty Tutorial – Right vs Wrong looks
1940s Lipstick Color Plan