1940s Make-up Guide
The glamorous era of the 1940s brought makeup to a new level of femininity. Despite war rationing, women round the developed world began applying makeup from their teen years. Only twenty years earlier this would have been unthinkable.
The 1940s Face – Key Makeup Points
- Eyebrows well manicured using brow brush and brown pencil
- Brush pastel shadows over top lid only
- Curl both lashes, then mascara the top lashes only
- Apply rouge using the tridot system.
- Fill the lips with emphasis on upper lip
- Pan cake or light liquid foundation
1940s Makeup Foundation
A cream base were the most commonly used. Liquid foundation could be saved for special occasions. Today, to achieve that 1940’s look, just use your own foundation to get the base.Then apply loose powder in a thin arch from the top of your cheekbone up toward the temples. The idea is to get a true triangle effect!
1940s Eye Makeup style.
In the 1940’s, it was all about the smoldering eye!
You started with a well defined natural brow. Draw a clearly defined arch with your pencil. Eye-shadow techniques for the early 1940s concentrated on the sockets and left the brows largely untouched. The 1940s film noir look heralded the winged look and cat eye-liner style.
Lashings of black mascara to finish off, with emphasis on upper lashes.
1940s Lipstick colors.
Lipstick color during the war was red in every possible shade. Light reds, fuchsia, pink reds and orange reds ! Finish with nail varnish to match your lips A popular nail look was to leave the cuticle and the very tip of the nail without paint.
The Tridot Method of Applying Rouge
Rouge was applied sparingly. Use the Tridot system. One dot directly below the pupil of the eye. The second near the cheek bone. Apply the third dot no lower than the tip of the nose. Then blend upwards with a sponge.
1940s Christmas Makeup advice in Wartime London.
This advice was given in a London fashion magazine to women for Christmas 1940, a nation under siege from Nazi Germany !
” What is a Christmas party face in 1940s London? Wear a stay put foundation, preferably tinted, a rosy red rouge and matching lipstick. Amber lights of theaters and restaurants reduce vermilion colored lips to a ghastly pallor. Try holly red, to stay in tune with the Christmas spirit – and it’s a real dazzler this season. Put plenty of emphasis on the eyes, a spot of sparkly eye-shadow that you’ve no doubt being hoarding this past year for the right occasion. Just a hair line of mascara under the lower lashes, lashes which you’ve conditioned with lash cream “.
For a complete history of 1940s make-up and beauty, the key looks and loads of image galleries – visit our sister channel Glamourdaze.
Gallery of 1940s Makeup Looks.
For in depth posts on 1940s makeup from eyes, lips to nails –
Visit our sister channel – Glamour Daze.
Below are links to our top posts – some drawn from our vintage makeup guides on sale here for instant download.
1940’s Make-up – The Lipstick Decade
1940s Fashion – Eye Make-up Look
1940s Makeup and Beauty Guide
1940’s Make-up Tricks – Ladies Home Journal 1944
1940s Beauty Secrets – Hair and Face contouring
1940s Vintage Make-up Guides – Introduction
1940’s Makeup guide – Lovely Lips masterclass
Correct way to apply 1940s makeup
1940s Beauty Tutorial – Right vs Wrong looks
1940s Lipstick Color Plan