Vintage 1940’s Makeup Guide

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An original 1940’s Makeup Guide

1940’s makeup Tutorial – Face contouring / Lipstick and Hairlines

Transcribed with illustrations.
The ideal facial contour is supposed to be the oval.
But some of us have round faces,square faces or long faces.
What can we do to make our faces appear more oval ?


Round Faces – The wrong look

1.Round Faces:
Don’t wear too high a neck line. It shortens the neck and increases the effect of roundness!
Hair well off the forehead and flat against the temple !
Thin lipsticks, correctly applied to follow the natural mouthline !
A V neck completes the picture and gives the impression of a little more neck length
to give the impression of an oval face!

Round Faces – The Right Look


2.Square Faces:
Keep away from haircuts that hang in vertical lines near the side of the face and jawline in.This over empasisies the squareness of the jaw.Avoid straight horizontal lines near the face – like thin lips / round or high horizontal necks.
Fill out the lower lip with your lipstick.
Hair should fall in curves around the jawline.
Wear a V neck line to pull the attention down from jaw.
Pure logic when you think about it.


Square Faces – The Wrong Look


Square Faces – The Right Look

3.The Long / Narrow Face.
Don’t wear V necks – This adds to the impression of length.
Avoid Piled up high hair on top of head as this also adds to the length of the face.
Hair should be off the top if the head and fluffed out at the sides to give the thin face added width.Finally a high neck line or choke distracts from the long neck ! Voila !


Long / Narrow Faces – the wrong look


Long / Narrow Faces – the right look

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